E48: How To Maintain A Competitive Edge and The True Cost of Luxury

Join Rachel and Drew in this engaging episode of The 7 Figure Salon Podcast as they delve into the intricate world of luxury, scarcity, and the challenges of selling high-end products. From personal anecdotes about exclusive purchases to the realities of retail in the beauty industry, they provide insightful commentary on what it means to be an in demand lux brand.

Discover the paradox of exclusivity and accessibility, and how major brands navigate this balance. Rachel and Drew also discuss the implications for salon owners trying to maintain a competitive edge in a market saturated with easily available luxury products. If you're curious about the behind-the-scenes of high-end retail and the strategies to survive and thrive, this episode is a must-listen!