Brand Talk With Rachel and Drew

Episode 47: How Getting In The Right Room 10x Our Businesses

Welcome to the 7 Figure Salon Podcast with Rachel and Drew! In this episode, Rachel and Drew dive into the realities of building a successful salon business, the importance of being in the right rooms, and the lessons they've learned from past mistakes.
They discuss the struggles and triumphs of entrepreneurship, including dealing with family and team dynamics, making tough decisions, and the crucial role of surrounding yourself with action-oriented individuals. Rachel and Drew share personal anecdotes, offering insights into the importance of mindset, decisiveness, and continuous learning.
Whether you're a seasoned salon owner or just starting out, this episode provides valuable advice on how to elevate your business, avoid common pitfalls, and stay motivated. Tune in to learn how to participate actively in your own success story and lead your team to greatness.

E46 - Mastering Facebook and Instagram Ads: Phase 1-4 Unlocked

Welcome to the 7 Figure Salon Podcast with Rachel and Drew. In this solo episode, Drew dives deep into the essentials of Facebook and Instagram advertising, focusing on Phase One of a multi-phase strategy. Discover the key components and foundational principles behind creating effective ads that capture attention and drive engagement.Drew shares practical tips on testing headlines, choosing the right creatives, and understanding metrics like click-through rates (CTR). Whether you're a salon owner or a small business entrepreneur, this episode provides valuable insights on how to optimize your ad spend, avoid common pitfalls, and set the stage for successful marketing campaigns.Join Drew as he breaks down the initial steps of crafting compelling ads, ensuring your marketing efforts are data-driven and tailored to attract your ideal customers. Stay tuned for future episodes where the remaining phases and advanced strategies will be explored.

E45 - Surviving the Summer Slump: Business and Life Hacks

In this episode, we delve into the common issue of businesses slowing down during the summertime and how to combat it. We discuss why this happens and provide actionable tips for staying productive and focused, even when the sun is out and distractions are high.

We explore the impact of personal burnout and logistical challenges, such as team members taking vacations and kids being out of school, on business performance. We also share our personal experiences, including a recent health scare and how we manage to balance work and family life during the busy summer months.

Join us as we share strategies for maintaining momentum, setting clear schedules, and making the most of your time. We emphasize the importance of having a solid bedtime routine, staying proactive, and seeing obstacles as opportunities for growth. Don't let the summer slump slow you down—stay tuned for some valuable insights!

E44 - Planes Trains and Hurricanes

This episode kicks off with a chat about overcoming challenges of staying positive amidst life's curveballs. Rachel and Drew share their recent struggles with a Family Road Trip breakdown all while running companies. 
The conversation takes a turn as they recount their harrowing experience with Hurricane Beryl, which hit their town hard. They detail the chaos that ensued, from dealing with a malfunctioning camper to the unexpected challenges of their trip to Disney World.
Rachel and Drew's Disney adventure was anything but magical as they faced a sickness bug, a broken camper, and a lost stroller. They also share their experience with their kids and the ups and downs of trying to enjoy the theme park despite all the setbacks.
The episode also highlights their return home to a hurricane-ravaged property, where a massive oak tree fell on their warehouse, leading to extensive damage. They discuss the efforts to protect their valuable inventory and the complexities of dealing with insurance and repairs.
Finally, they talk about the support they provided to local stylists and barbers by opening their salon to those affected by the hurricane. The episode wraps up with reflections on overcoming obstacles and staying solution-focused in the face of adversity.

E-43 Celebrating Client Success: Inspiring Wins and Key Strategies

Welcome to the 7 Figure Salon Podcast with Rachel and Drew! In this episode, we dive into the studio's behind-the-scenes, sharing updates on our new equipment and the challenges we face while creating the best content for you.
We shine the spotlight on our incredible clients, starting with Lauren from Alpharetta, Georgia. Lauren is expanding her salon, launching a new extension brand, and hitting consistent $5k days even during slower months. We also celebrate Abigail from Oregon, who opened her salon, Elle Society, while managing a newborn and has seen tremendous growth within 60 days.
We discuss the importance of decisiveness in business, highlighting how clarity and action can drive success. We also share wins from other clients, such as Elise Campo, who has seen a 73.4% revenue increase since January, and Amanda Gautreaux, who surpassed her 2023 goal by $71,000.
Drawing parallels between business growth and running a marathon, we emphasize the importance of following a proven path and staying forward-focused. We wrap up by acknowledging the hard work and dedication of our amazing salon owners.
Join us next week for more insights and inspiration. Thank you for listening and watching!

E-42 Mastering Summer Slow Downs and Maximizing Owner Perks

Welcome to the 7 Figure Salon Podcast with Rachel and Drew! In this episode, Rachel and Drew dive into summer strategies and the benefits of using credit card points for travel. They share their recent trip to the Cayman Islands, emphasizing the importance of using credit cards over debit cards for security and rewards.
Rachel and Drew discuss how to make the most of slower months like January, June, and July by updating and organizing your salon, and using this time for personal relaxation with earned perks. They stress the importance of disciplined spending, paying off credit cards monthly, and investing in strategies that yield immediate returns.
The episode also covers the significance of owner compensation, including taking a salary and enjoying business perks like travel points, health insurance, and other benefits. Rachel and Drew highlight the importance of understanding your business numbers, maintaining a clear goal, and not losing yourself in the fast-paced growth of owning a salon.
Join Rachel and Drew as they offer valuable insights into surviving the summer months and maximizing the benefits of being a salon owner. Tune in to learn how to leverage your resources and enjoy the perks of your hard work!
Unlock the doors to salon success by joining our vibrant and supportive community on Facebook! Dive into the salon owner world as we live stream EVERY MONDAY sharing the closely guarded secrets of the salon industry. Whether you're a seasoned stylist or just starting your journey, our community is a hub for insights, tips, & tricks. – click the link below now and let's transform your salon game together! 
👉https://www.facebook.com/groups/7figuresalonsociete
For a closer look 🧐 click on our FREE business assessment for a personalized deep dive into your unique situation. Discover the specific stage your business is in and unlock valuable insights on how to propel everything forward, transforming it into a thriving, profitable salon of your dreams! This is your roadmap to success.  Don't miss out on this opportunity to revolutionize your salon journey – click the link now and take the first step toward a business that not only survives but thrives! ⬇️💕
www.7fsstrategy.com/assessment
 
If you want to connect with us on how to scale your salon or how to Build Your Own Brand or Both! Here is a diret link to our calendar we would love to meet you! 
www.7fsstrategy.com/calendar 
 
Please only book if you can 100% show up to your time. Please do not book in between clients or while your driving or grocery shopping :). Lets give your business the attention that it deserves. This call is for salpon owners only.  

E41 - Overcoming Challenges in Business

Welcome back to the 7 Figures to 1 podcast with Rachel and Drew! In this episode, Rachel and Drew share their recent adventures, including a trip to the Cayman Islands and some major savings on school supplies.
They delve into the significant impact of mindset on business success, especially in the aftermath of COVID-19. Rachel and Drew discuss the importance of thinking big, taking risks, and making decisive moves to grow a business.
The episode also highlights the value of authenticity and staying true to oneself while recognizing and addressing areas for improvement. Tune in for insights on leadership, overcoming analysis paralysis, and leveraging unique qualities to stand out in the marketplace.
If you're interested in learning more about their approach and getting personalized advice, check the link in the description to connect with Rachel and Drew. Don't miss out on this empowering and insightful discussion!

E40 - Master Your Financial Game: Real Wealth Strategies for Salon Owners

Welcome to the 7 Figure Salon Podcast with Rachel and Drew! In this episode, we dive deep into the upcoming "Financially Free" event happening on July 22nd and 23rd. This exclusive event, featuring wealth management experts Gary and Pam, aims to equip salon owners with advanced financial strategies to grow their wealth. Learn the difference between brokers and fiduciaries, and why it's crucial to work with the right people for your financial growth.
Discover how to utilize tax-free accounts, the power of family banking, and creative financial moves that the wealthy employ. Rachel and Drew share their personal experiences, including unique investment strategies like promissory note loans between financial friends, and how to leverage these techniques to multiply your money. Whether you're an experienced salon owner or just starting, this episode offers valuable insights to elevate your financial game.
Don't miss out on this opportunity to learn from the best and set yourself up for financial freedom. For more details, reach out to Rachel or Drew on Instagram or check the link in the description below.

E39 - How To Build Your Own Brand: Hair Extension Edition 🥳

This episode will likely stir up some controversy 👀 but as always we're here for the SALON OWNERS first, we want them to win. 🏆 
Why is it that the hair extension companies are the ONLY ONES who sell to your client WHOLESALE? 
The HAIR CARE brands don’t do it.. Oribe doesn’t do it. Kerastase doesn’t do it. Balmain doesn’t do it. The COLOR companies don’t do it. Redken doesn’t do it. Goldwell doesn’t do it. Hell, the grocery stores don’t even do it. But YET the extension companies do. We're here to change that. 
We launched something industry shaking ⚡️at our @babesinbizxo (https://www.instagram.com/babesinbizxo/) mastermind a few months ago & we are so INCREDIBLY excited to be able to help our salon owners win with our 💎BYOB 💎 [ Build Your Own Brand ] program.
We just finished our third round of the creation phase & we have had SO many clients already hit the ground running & launching this in their salons, increasing their PROFIT & we couldn’t be more excited for them 🥳🥳🥳
 
Interested in BYOB? click the link below to grab a spot on our calendar to learn more. Space is super limited!
https://thebyob.com/schedule
 

E38 - 7 Steps On How To Hold People Accountable

In this episode we break down one of the most illusive processes in all of business. How do you ACTUALLY get people to perform at a high level? We have found it is our ability to set the standard and know every single step along the way to ensure we train up an excellent team.  We are going to take you step by step through the what AND HOW to hold your team accountable.
Most important resource you will will ever have is the people around you. If we think these businesses revolve around Rachel and I we are in big trouble. We as business owners really care about our people.
Do you ask them thoughtful questions? Do you think about their goals their dreams? Why is someone down, not all in or maybe a little forgetful? Take them to lunch... how are they.. REALLY?
Good business is about good relationships.
 
7 Steps To Holding People Accountable  
1. Don’t be afraid to hold people accountable and call them out when they don’t keep there  world . Make it very clear it’s it’s not Personal, it’s not their personality that you don’t like it their performance.
 
2.Ask why and stay silent long enough to get their answers. Why didn’t they hit a deadline get an explanation and specific answer, go deep! 
 
3.Make specific quantitative statements. Not blanket qualitative ones. Give specific challenges that can be measured and have deadlines. 
 
4.Provide clear metrics and specify clear incentives. Let them know what they will get for hitting or missing metrics. Numbers don’t lie be clear about goal post. 
 
5.Coach them through the work flow.  It’s not enough to tell them what to work on, you have to coach them through the how. Make sure they have the resources and expertise to compete the task.
 
6. Know what each persons role is on the team. Who else needs to be held accountable to make sure that person succeeds. 
 
7.Finish with heart, we can be firm and companionate. We don’t know what they’re going through. 
 
Unlock the doors to salon success by joining our vibrant and supportive community on Facebook! Dive into the salon owner world as we live stream EVERY MONDAY sharing the closely guarded secrets of the salon industry. Whether you're a seasoned stylist or just starting your journey, our community is a hub for insights, tips, & tricks. – click the link below now and let's transform your salon game together!
👉https://www.facebook.com/groups/7figuresalonsociete
For a closer look 🧐 click on our FREE business assessment for a personalized deep dive into your unique situation. Discover the specific stage your business is in and unlock valuable insights on how to propel everything forward, transforming it into a thriving, profitable salon of your dreams! This is your roadmap to success.  Don't miss out on this opportunity to revolutionize your salon journey – click the link now and take the first step toward a business that not only survives but thrives! ⬇️
💕www.7fsstrategy.com/assessment